Think of this as a "Car Dealer Of The Month" contest. Except here, a jury didn't get to choose who gets what. This time, we allowed all the 122,474 people living in Fargo to be jurors by picking up various signals they created, including reviews, online & offline sentiment metrics, citations, Google search result rankings, links between websites, brand mentions, social media activity, and more.

Essentially, this competition focuses on the passion for helping people find the right car for their needs and budget. We discovered and reviewed all 120 car dealerships in Fargo, then shortlisted 23 (franchise/independent dealers, new car/certified pre-owned (CPO) dealerships, used car lots, online showrooms, etc.). Finally, we ranked them based on their variety & quality of cars, pricing/financing options, and customer service.

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Updated: September 7, 2024