Think of this as a "Florist Of The Month" contest. Except here, a jury didn't get to choose who gets what. This time, we allowed all the 164,118 people living in Kalamazoo to be jurors by picking up various signals they created, including reviews, online & offline sentiment metrics, citations, Google search result rankings, links between websites, brand mentions, social media activity, and more.

Essentially, this competition focuses on the passion for cultivating happiness through flowers. We discovered and reviewed all 211 flower shops in Kalamazoo, then shortlisted 10 (flower boutiques, chain stores, greenhouses, wholesalers, online florists, etc.). Finally, we ranked them based on the overall quality, freshness, and variety of flowers used in the arrangements, pricing, and customer service.

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Updated: January 17, 2025